Media Bullying the Community?

I’ve always thought that control of the media and who is in charge was incredibly important for both it’s reliability and its credibility. It’s similar in a way, to how competition in a marketplace, such as cars or groceries is important – without other vendors, we could be charged much more for certain products. It’s a similar car for the media – Without a diverse landscape of media entities, we could be force-fed false information and there’d be no one around to correct it. This view is something that has been cemented for me during the BCM110 course so far.

I think the important thing is that there be plenty of newspapers with plenty of different people controlling them, so that there’s a variety of viewpoints, so there’s a choice for the public. This is the freedom of the press that is needed. Freedom of the press mustn’t be one-sided just for a publisher to speak as he pleases, to try and bully the community.— Rupert Murdoch, ABC, Five Australians: Rupert Murdoch, 25th July, 1967

Arguments were made time and time again over whether or not News Limited, and particularly The Daily Telegraph were running an anti-labor anti-rudd campaign. Media Watch has had stories throughout the last year about this, and this one should provide a good outline of the argument. However, there are opponents to Media Watch’s take on the matter, from (unsurprisingly) The Daily Telegraph and particularly Andrew Bolt.  Personally though, I don’t care much for either Bolt or the Tele.

Back on track though – This ownership of media means that certain people can control the images we see. We can be lead to believe one thing even if it’s not true in some cases, and all because the news showed some images. A perfect example if this the children overboard affair, where images were used and made public in an effort to prove something that wasn’t actually true.

So far in our Introduction to Communications and Media Studies, I’ve really only had my current view of the media cemented – That you can’t take it for face value, and that everything can be checked, and sometimes we should check it again.



  1. I really enjoyed reading this post, Jacob. It seems as if we have similar views on the media. As a history student in High School, I was taught to be critical of the things I read and saw; a trait I feel I have brought to my studies of the media. With out multiple media sources, a true representation of current affairs and the world around us would not exist. We would merely be ingesting the opinions of wealthy and powerful corporations.

  2. Very articulated view there and, as with you, I agree with your argument. I have had my views on media practically cemented. As with the false accreditation that can occur with one entity owning the majority of media corporations, false information and completely biased views of politics and news can be told to the public without anyone to say otherwise or without healthy debate. Great argument brought forward.
    T O D D

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