News is moving online, there’s nothing else to it. Newspapers have had to step up their online offerings to compete with new and more targeted news sites such as Junkee and Vice News. News aggregation is something that has grown with the expansion of news sites online, with websites such Reddit and BuzzFeed coming to prominence in recent times. These sites often simply link out to other news sites and sources.
So, how have newspapers reacted to this changing landscape of journalism?
Many Australian papers have moved to the use of pay walls, forcing people to pay a monthly fee to access particular content. The problem for these papers, such as The Sydney Morning Herald, Crikey and The Australian is that, unsurprisingly, people don’t want to pay for access to the sites – Which I can understand, because it makes annotated bibliographies way more annoying than they already are. So, is there another way they could go about it?
Advertising has always been the way Newspapers have made money, but it’s not something that has translated over to the web. This is because of the nature of how we consume news online. Aggregation sites pull the news away from the sites they have ads on them to their own websites, meaning that the ad revenue is spread even further. And along with this, web extensions like ad-blockers making the percentage of people viewing advertisements even lower.
The Guardian, is a newspaper that has proven quite successful with it’s online move, gaining a readership through the integration of online reporting and Twitter. 10% of the audience for The Guardian now comes from Twitter with the CEO, Andrew Miller, says that the social media site is effective for breaking news, as well as marketing. Subscription revenues have risen 15 percent and physical copies of their UK paper are falling 11% every year, according to teleread
Maybe Aussie newspapers should take note.